Google Ads - Measurement Certification All Right Answers

Google Ads - Measurement Certification All Right Answers 

I'm ClimberHarish From India. National sport climber and digital marketer. This is my Google ads Measurement Certification All Right Answer. with 100% Correctors Ans.

1. Question 

For video campaigns, the last impression of a video ad will get credit for the view-through conversion.

True ( Right )

False

2.Question 

What can be used to customize how the data is tracked in the Conversions column?

Auction Insights report

Custom tables

Include in Conversions setting ( Right )

Modify Columns setting

Question 3  

Which three of the following actions can improve your conversion rate?

Select All Correct Responses

Don't use negative keywords

Use negative keywords to further refine audience traffic ( Right )

Use specific keywords for better conversion rates ( Right )

Use the Search Terms report to reach the right customers ( Right )

Question 4 

Which two of the following statements are true about Attribution reports?

Select All Correct Responses

App conversions and store visits are included in Attribution reports

App conversions and store visits are not included in Attribution reports  ( Right )

Attribution reports can help you estimate how changes to your attribution model might impact conversion reporting ( Right )

Attribution reports can help you evaluate and optimize performance after you’ve changed your attribution model

Question 5 

A company that designs coffee mugs wants to see which of their video creatives makes viewers remember their brand best. Which of the following Google tool can they use to find out?

Ad recall

Brand favorability

Brand Lift ( Right )

Conversion Lift

Question 5 

Which of the following attribution models uses machine learning to evaluate individual customer paths?

Last interaction

Linear

Time decay

Data-driven ( Right )

Question 6 

Hiroko is running a Search campaign for a couple of months and would like to make some improvements. Identify three ways that she can optimize her campaign after assessing performance.

Select All Correct Responses

Assess which audience targeting is performing best and double down ( Right )

Don't make changes until the campaign has been running for at least six months

Remove poorly performing creative and test out new creative ( Right )

Turn on automated bidding ( Right )

Question 8

Jason is running a video campaign and realizes that while his overall views are high, his engagement rates are low. Which three of the following questions could he ask to investigate?

Select All Correct Responses

Was the creative effective in getting attention and highlighting the brand? ( Right )

Was the right audience targeted? ( Right )

Were enough people shown the video?

Were there any possible executional missteps? ( Right )

Question 9 

 Which three of the following are good measurement habits for any individual or company?

Select All Correct Responses

Bring data to all of your meetings ( Right )

Encourage learning from failure ( Right )

Look at data only every month or so

Run tests continuously ( Right )

Question 10 

Jane clicks on a Search ad for lipstick then buys it online three days later by clicking on a Facebook ad. On which day would Google Ads credit the conversion?

24 hours after the purchase, to ensure payment is processed

Never, since the last interaction was with Facebook

The day the ad is clicked ( Right )

The day the purchase is made

Question 11 

Match each of the following conversion metrics that you can use to view conversion data with the correct description.

 *Cost per conversion (Cost/conv.) - Tells you how much, on average, each of your conversions cost. It’s calculated by dividing your total cost by the number in your “Conversions” column

* Conversion value per cost (Conv. value/cost) - Estimates your return on investment. It’s calculated by dividing your total conversion value by the total cost of all ad interactions

* Conversion value per click (Conv. value/click) - Is your total conversion value divided by the number of eligible clicks

* Conversion value (Conv. value) - Is the sum of conversion values for your “Conversions.” You have to enter a value for your conversion actions

* Conversion rate (Conv. rate) - Tells you how often, on average, an ad click or other ad interaction leads to a conversion. It’s calculated by dividing “Conversions” by the total eligible interactions (like ad clicks or video ad views)

Question 12 

Which two of the following statements are true about conversion tracking?

Select All Correct Responses

An extra snippet of code needs to be added to Google Ads to help track user interactions with your site

Budgets automatically get shifted to the most productive ads

It can track ad interactions and identify the ads most valuable to your business  ( Right )

The best performing ads provide insight into creating new and improved creatives

Question 13 

Bob owns a small café with a Google My Business listing, but he'd love to have a mobile-friendly website as well. He doesn't know much about creating websites. What's a tool that Bob can use to create his site?

AdWords

Messaging

Posts

Website builder ( Right )

Question 14 

If someone is using Google My Business to promote their restaurant online and attract new customers, what feature can be used to encourage new people to try them out?

Customer reviews ( Right )

Dynamic ads

In-search call button

Insights

Question 15 

The Google My Business messaging tool allows customers to reach business owners through what type of communication?

Bulletin boards

Email

Text messaging ( Right )

Video chat

Question 16 

What are the verification options for businesses with 10 or more locations?

They can enter their location information in bulk but will have to verify each location individually

They can import and verify their locations in bulk  ( Right )

They only need to verify one location, and the rest will be automatically verified

They'll have to enter and verify their locations individually

Question 17 

Choose which conversion count option would allow you to measure and improve your sales.

Every ( Right )

One

Question 18 

Google offers various methods for tracking phone calls from ads, websites, and mobile sites. Match each of the following conversion tracking goals with the correct method.

*Track phone numbers on a mobile website – Track clicks on a text link, image, or button

*Track calls from ads – Add call extension to your Google ad

*Track calls to a phone number on a website – Use a Google forwarding number

Question 19 

Google's video conversions can occur from three different customer actions. Match each conversion action with the correct output.

*View-based/view engagement – Watches the ad for 30 seconds or through the end; 30-day default window

*Click-through – Click-based; 30-day default window

*View-through – Impression-based; 24-hour default window

Question 20 

If using Google Tag Manager, which of the following sitewide tagging solutions would be used to measure conversions?

Add on the conversion linker tag to Google Tag Manager ( Right )

Install gtag.js tags

Link Google Ads and Google Analytics accounts

Sitewide tagging is already in place, so no action is needed

Question 21 

Which two of the following conversion tracking options are available when setting up in-app conversion tracking?

Select All Correct Responses

Facebook

Firebase ( Right )

Google Play ( Right )

iTunes

Question 22 

Match each stage of the customer journey with an associated marketing objective.

*Purchase – Average order size

*Consideration – Brand favorability

*Loyalty – Customer referrals

*Awareness – Brand recall

Question 23 

Many customer journeys begin with an awareness of a brand and end with a repeat buyer.

Place the marketing objectives of the customer journey below in the correct order.

1.Build awareness

2.Influence consideration

3.Drive purchases

4.Grow loyalty

Question 24

Match the following objectives with the correct description.

The correct Match order is:

(1) Marketing Objectives – Marketing goals that support the business objectives such as building awareness

(2) Business Objective – A broad top level goal of your company. This goal typically focuses on increasing revenue, profit margin or volume (for example, units sold)

(3) Campaign Metrics – These are the individual metrics you use to measure the success of your media objectives

(4) Media Objectives – The goals for each medium through which your marketing objectives are completed. For example, the goal of your YouTube campaign

 Question 25 

A candle company is writing copy for a new Display ad. They want to use it to influence consideration for their product. What should they do with their creative?

Focus on a specific offer or a product (upsell)

Focus on brand attributes or product value proposition ( Right )

Focus on story-telling around the brand

Include an implicit or explicit call-to-action (Buy Now, Buy Here, Shop Here, etc.)

Question 26

Which three of the following aspects are needed when writing a strong key performance indicator (KPI)?

Select All Correct Responses

It has a defined timeframe ( Right )

It is aggressive

It is clear ( Right )

It is measurable

Question 27 

Giovanni runs a small bike company. Which tool can he use to turn his ad data into beautiful visual reports?

Analytics

Analytics 360

Data Studio ( Right )

Optimize 

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Google Ads Measurement Assessment

Question 1

An executive at a clothing company is in the process of defining sales volume numbers for next quarter.

What's the executive defining?

A media objective

A marketing objective

A campaign metric

A business objective ( Right )

Question 2

Heather's using Google Ads to promote her online olive-oil business. She's setting up a conversion action to measure how effectively her ad campaign is increasing sales on her website.

Which category of conversion action should Heather select as part of the setup?

Page view

Lead

Set-up

Purchase  ( Right )

Question 3

Match each product available in the Google Marketing Platform Small business version with its description.

Simplify managing your marketing tags — Tag Manager

Get invaluable customer feedback — Surveys

Helps small businesses understand their data — Analytics

Helps fine-tune your website property — Optimize

Build charts, graphs, and custom reports — Data Studio

Question 4

Kyler's using conversion tracking tags to gain insight into how effectively his ads are converting customer transactions for his online store. But he notices that conversions aren't functioning.

What can help him troubleshoot this issue?

Google Ads Conversion Tool

Google Tag Assistant ( Right )

Google Analytics

Conversions report

Question 5

Aiesha is dissatisfied with the conversion rate that her ads are generating for her retail website. She wants to make some changes to improve the conversion rate.

What should she do to achieve this? (Choose two.)

Select All Correct Responses

Not include prices that may eliminate customers.

Include names of her competitors in the keywords.

Use general keywords to attract as many people as possible.

Use negative keywords to add limits to her ads. ( Right )

Use more specific keywords that limit the volume of clicks. ( Right )

Question 6

Heather created KPIs (key performance indicators) for her shoe company. She's using metrics to determine whether or not those KPIs have been met.

Using the dropdown menu, select whether each option is one of Heather's KPIs or a metric.

Increase sales of high-heeled shoes by 10% this year — KPI

Increase of 10% in number of full video ad views on YouTube — Metric

Increase online orders by 5% this quarter — KPI

Increase of 20% in response rate to Google Search Ads for high heels — Metric

Question 7

Kathy released a gaming app and needs to set up conversion tracking for first opens of the app. To do this, she linked her Firebase project with Google Ads.

Which access permission did her Google account need for her to do this?

Standard access within Google Ads

Administrative access in Firebase

Standard access in Firebase

Administrative access in Google Ads  ( Right )

Question 8

A flower delivery business wants to raise their overall sales volume to increase profit. After analyzing their costs, they choose their most popular line of flower arrangements and run a promotion on those arrangements.

How would this promotion lead to higher profits?

By raising the margin on the arrangements to increase revenue.

By raising the revenue to increase demand.

By lowering the cost of the flower arrangements to increase margin.

By lowering the price of the flower arrangements to increase demand. ( Right )

Question 9 

Which analysis technique is particularly useful for companies that invest a significant amount of their media budget in offline media channels or companies that sell predominantly through local stores?

Media mix model ( Right )

Machine learning

Attribution

Cross-channel

Question 10

Linda is viewing the campaign report in her Google Ads account after successfully implementing conversion tracking tags for her website. She sees that at least two of her ads generated over 100 View-through conversions.

Which two count as View-through conversions? (Choose two.)

Select All Correct Responses

Ads that deposit a cookie onto someone's computer.

Someone watching up to 30 seconds of those ads. ( Right )

Someone closing one of those ads within five seconds.

Ads that were viewed and converted in an offline transaction.

Someone clicking on a part of those particular ads. ( Right )

Question 11

Sara is analyzing the conversion data of her video ad campaign in Google Ads. She wants to see a summary of, on average, how many days, ad clicks, and ad impressions it took users to convert a customer.

Which report will provide her with this information?

The attribution overview report ( Right )

The click analysis report

The campaigns report

The conversions report

Question 12

You want to complete conversion tracking setup on your business website with Google Ads. You've already implemented a global sitewide tag. Your next step is to create event tags, which must be placed in the correct section of your web pages to properly function.

Where's the event tag implemented on a web page?

On the home page of the website, both above and below the tags.

Directly above the global site tag in the <\head> tags of all website pages.

Between the tags of your website page, before the last line of code.

Between the tags of your website page, right after the global site tag. ( Right )

Question 13

Vijay needs to design a website for his taxi company. He's considering using the Google My Business website builder. His biggest concern is whether he can produce a site capable of serving his customers on mobile phones and tablets.

How does the Google My Business website builder address this concern?

Google My Business builder sites offer multiple display options when users land on-page.

Google My Business builder sites direct all traffic to coded pages hosted by third parties.

Google My Business website builder will format the site to deliver on any device. ( Right )

Google My Business website builder sites are all mobile-only with no desktop variants.

Question 14

You want to track first opens for your mobile app. Your app uses the Firebase SDK.

Place the steps in the correct order to accomplish this within Google Ads. (The first step should be on top.)

1.Link your Firebase account to your Google Ads account.

2.Select Conversions in Google Ads.

3.Select app installs and in-app actions.

4.View data in Google Analytics.

Question 15

Which is an example of a purchase metric that can be tracked?

Pages per visit

Brand awareness

Return on ad spend ( Right )

Upsells

Question 16

You're working in your Google Ads account and set up offline conversions. You need to download the template for "Conversions from Clicks."

Which two file types are supported by conversion templates? (Choose two.)

Select All Correct Responses

Google Sheets  ( Right )

HTML

Google Forms

CSV ( Right )

XML

Question 17

Sara's a marketing executive for an online clothing retailer. She's focused on data-driven measurement to drive sales of her company's clothing lines. She turned to Google's automated machine learning to help her company gain a competitive advantage in the marketplace.

What does Sara do to succeed at automation?

She needs to learn the data models used by Google's automation systems.

Sara first breaks down her organization's data silos to ensure data quality. That lets the correct data get recorded by Google's machine-learning algorithm. ( Right )

She needs to choose a CRM that can process the data from Google's automated machine learning.

She needs to assign data values to her manual optimization processes in real time.

Question 18

Cliff is a marketing manager who received a series of ads from his creative team. He wants to compare data between those ads using A/B testing.

Which type of ads will Cliff compare?

Ads used in identical ways, on the same channels, and directed at the same audience. ( Right )

Ads used in identical ways, on the same channels, and with unexposed groups.

Ads used in identical ways, on the same budget, and used in brand lift.

Ads used in identical ways, on the same budget, and with exposed groups.

Question 19

Brenda implemented conversion tracking tags for her website. She's reviewing the total conversions across her ads, using the campaigns report. She'd like to see the total for each conversion type.

How can she accomplish this?

By adding columns for each conversion type.

By switching to the attribution overview report.

By opening her assisted conversions report.

By segmenting the data by conversion action. ( Right )

Question 20

A brand manager wants to create a marketing objective that aligns with the purchase stage of the customer journey.

Which metric should the brand manager use?

Brand association

Brand awareness

Customer referrals

Return on ad spend ( Right )

Question 21

You added a conversion tracking tag to a landing page on your business's website. When analyzing your purchasing data, you find duplicate conversions.

What's causing the duplicates?

Customers clicking the ads multiple times before purchasing.

Customers who made a purchase return to the conversion page. ( Right )

The conversion tracking also including offline conversions.

Customers using web browsers that allow cross-site cookies.

Question 22

Which Google measurement product is designed for brick-and-mortar retailers that collect shopper purchase data in a customer relationship management system?

Mixed media

Brand lift

Store visits

Store sales direct ( Right )

Question 23

Felix launched both a Google Search Ad campaign and a Google Display Ad campaign to drive sales of tools on his home improvement website. He reviewed his sales data after two weeks and noticed his Search Ad campaign is the most successful.

Which optimization type should Felix use if he wants to use bidding or targeting to acquire more customers?

Placements

Media Mix

Channel ( Right )

Attribution

Question 24

Which statement describes linear attribution?

It's the most advanced model in Google’s attribution products.

It includes converting and non-converting paths.

It algorithmically evaluates individual customer paths.

It distributes credit evenly to every single touch-point in a buyer's journey. ( Right )

Question 25

Which statement is true about location extensions?

Location extensions replace traditional ads with a delivery focused on location-specific promotions.

Location extensions can provide a messaging button that nearby potential customers can use for inquiries.

Location extensions replace traditional ads with photos/images of your business locations.

Location extensions provide potential customers with the distance to your business location along with your ad. ( Right )

Question 26

Well-managed, verified Google My Business listings get five times more views than those that are unclaimed.

How can you verify a location in Google My Business?

You can verify in-person, using a third party, or with an online payment.

You can verify with a phone call, an e-mail, or a postcard through the mail.  ( Right )

You can verify with a picture, by sharing social channels, or calling Google.

You can verify with a stamp, with a state license, or with a mobile app.

Question 27 

Levi's an experienced marketing strategist for a software company that sells a learning platform to public schools. He developed healthy individual measurement habits that grow his success in constantly evolving his company's marketing strategies to the schools' changing needs.

What are two habits Levi developed to help him evaluate and adapt his marketing strategies? (Choose two.)

Select All Correct Responses

He maintains a set of preferred media channels proven to be effective and don't need to change.

He incorporates data into all of his decision-making concerning marketing channel selection. ( Right )

He values what his coworkers think and encourages them to give their opinions in his marketing meetings.

He starts his day by looking at how well he's doing on his company's key performance indicators. ( Right )

He promotes the attitude that "failure is not an option" amongst his team members and subordinates.

Question 28

You want to track conversion actions in your Google Ads account to better measure what matters.

Place the steps for setting up a conversion action in order, with the first step on top.

1.Select the specific conversion action in Google Ads.

2.Copy the code snippet/conversion tag generated.

3.Add the conversion tracking tag to your website or app.

4.Review your conversion data to ensure your tag is firing correctly.

Question 29

Kellie wants to buy an expensive purse from a local accessory store. As a savvy consumer, Kellie wants to find an exact brand at the right price.

Which strategy will help an accessory store engage Kellie throughout her customer journey, from the time she begins research to the time she purchases the purse?

A brand-focused strategy

A social-media strategy

An online-to-offline strategy ( Right )

A pay-per-lead strategy

Question 30

What are two benefits of selecting Google Firebase as your attribution partner in Google Ads? (Choose two.)

Select All Correct Responses

You can easily index your app in Google search.

You no longer have to manually link your Firebase account to your Google Ads account.

You can use audiences created in Firebase for conversion tracking and remarketing in Google Ads. ( Right )

You can import conversions, adding any additional code to enable automatically collected events. ( Right )

You get access to automatically generated remarketing lists for Firebase-published apps.

Question 31

Which method should be used to promote awareness to customers?

Implicit call-to-actions

Ads with generic search terms ( Right )

Brand attributes videos

Displays focused on offers

Question 32

As the owner of a new restaurant, Susan is considering her potential customer's journeys in order to establish her business in the area.

What's the first step a potential customer might take when going through the journey phase?

Fill out an online email subscription form to receive alerts.

Call to inquire if the restaurant accepts dinner reservations.

View an online advertisement of the new restaurant. ( Right )

Recommend the restaurant to her social media friends.

Question 33

You're setting up website call conversion tracking for your business, using Google Ads.

If you don't want to manually edit your store's website code, what must you do?

Create a Google Click Identifier (GCLID) that will appear on each page of your website.

Create a Google Click Identifier (GCLID) that will download to the caller's smartphone.

Create a phone snippet to identify and log the phone number of the caller for tracking.

Create a phone snippet to replace your store's number with a Google forwarding number. ( Right )

Question 34

Camila has an online store and is using Google Ads to improve her online advertising efforts. She currently has Google Analytics set up for her website and now wants to set up conversion tracking in Google Ads.

What must she do in order to make conversion tracking effective?

Select the Conversion Linker as her tag type

Use a custom HTML tag on the site's landing page

Link her Google Ads and Analytics accounts ( Right )

Select Google Optimize as her tag type

Question 35 

Each Google My Business location has a unique ID that applies changes to the right listing.

What's the name of this unique ID?

Store Category

Store Number

Store Code ( Right )

Store Identifier

Question 36

Joshua is creating a new Google Ads campaign and wants to track specific actions customers take on his website. He knows that a global site tag has been implemented on the site, making the use of event tags a possibility.

Which two types of event tags can Joshua create? (Choose two.)

Select All Correct Responses

Session time

Download

Bounce Rate

Click ( Right )

Page load ( Right )

Question 37

Which attribution type algorithmically evaluates individual customer paths?

Data-driven ( Right )

Linear

Time-decay

Last interaction

Question 38

Google My Business provides businesses with opportunities for connecting with their customers online.

What are two ways Google My Business would help engage your customers? (Choose two.)

Select All Correct Responses

It completes transactions for goods and services using credit cards.

It compares your pricing with that of similar businesses.

It allows your customers to make bookings right from your listing. ( Right )

It automates follow-ups and generates reviews for your listed business.

It offers clear, specific, quick, and accurate directions to your business. ( Right )

Question 39

Your Google My Business listing can help customers reach you in a variety of ways. Customers can use a listed address to visit your location. They can also use a phone number to place a call.

Which other method, if properly set up, can customers use to contact your business?

Customers can use a message button to initiate a conversation with the business. ( Right )

Customers can place a video call through any camera-enabled device.

Customers can request a web meeting through an internet-connected device.

Customers can interact with a bot to answer frequently asked questions.

Question 40

Google My Business gives businesses a variety of ways to promote their goods and services to users online.

What are the key benefits of Google My Business?

Share information with competitors in your market, capture visitor's personal information, and complete transactions online.

Share information with customers, manage multiple listings together, engage with customers, and get insights on customer behavior. ( Right )

Share information with customers, capture personally identifiable information, send emails to visitors, and track their online movements.

Share visitor information with vendors, forecast sales, complete ecommerce transactions, and gain insights into purchase history.

Question 41

Due to Google Analytics providing a cross-channel view of the customer journey, there'll be differences in the way conversions are measured between Google Analytics and Google Ads.

Which is a difference you should be aware of?

Return on ad spend

Total tax deductions

Reporting freshness  ( Right )

Machine learning

Question 42

Olyana works at a digital marketing agency. She'd like to use Google forwarding numbers to track the duration of calls originating from one of her client's campaigns. She created a conversion action for call conversions inside Google Ads, which produced a tag for her to download.

What is this tag called?

A console snippet

A multimedia snippet

A message snippet

A phone snippet ( Right )

Question 43

Julie is trying to determine why there are such dynamic fluctuations in the conversion volume of her online website in the past three months. She begins investigating possible causes for the fluctuations.

What are two recommended actions she can take in her investigation? (Choose two.)

Select All Correct Responses

Review the full history of her account changes over the specific date selected, as ad changes might affect conversions. ( Right )

Introduce ad changes to see if conversion volume fluctuates in a similar pattern as the current fluctuation.

Have other members of her marketing team double-check her conclusions to rule out user error.

View the Time Lag Report to better understand her visitor's conversion path. ( Right )

Question 44

Brenda's meeting with the web developer of her retail website concerning the integration of conversion tracking using Google Ads. The web developer needs to set up conversion tracking tags.

What's required to accomplish this?

Auto-tagging must be turned on in all of her Google Ads. ( Right )

The required code snippets must be inserted within an inline frame.

Conversion tracking tags must use HTML5 for all site pages.

A sitewide tag must be added for each conversion action.

Question 45

You decide to bulk upload your multiple business locations to Google My Business. Some of the locations in your upload were disapproved.

Which two errors can cause this issue? (Choose two.)

Select All Correct Responses

Missing listing photos

Incorrect business name ( Right )

Late listing registration

Multiple locations in one physical address ( Right )

Too many listing users

Question 46

Curtis recently created a Google My Business Account. He wants to learn how his people are finding his business listing on the web and how they interacted with his listing.

Which Google My Business feature can Curtis use to accomplish this?

Google My Business conversion tracking

Google My Business reviews

Google My Business insights ( Right )

Google My Business services

Question 47

Conversion measurement is an excellent way for businesses to understand how users are engaging with their brand.

Match each conversion action to a relevant example of a business need.

1.Jenna would like to know how many users are visiting a specific page on her client’s website. — Pageview

2.Edith is interested in tracking how many users are signing up for her newsletter each month. — Sign-up

3.Durene would like to measure how many sales of a specific product are made. — Purchase

4.Travis wants to measure the number of new customers his campaigns are producing for a client. — Lead

Question 48

Brianna has a physical store that she's successfully managed for 10 years. Her products aren't designed to sell and ship online. She recently created an online website and app to advertise her business. Now she's interested in using Google Ads to create an ad campaign and measure its effectiveness.

How will offline conversion tracking help Brianna?

Brianna can track conversions for first opens for her app.

Brianna can measure how many shoppers intend to visit her physical store.

Brianna can measure offline sales initiated from an ad click. ( Right )

Brianna can convert offline customers into online shoppers.

Question 49

Sometimes it is not possible to measure the success of a Google Ads campaign that is aggregated across multiple channels, as is the case with measuring brand awareness and brand favorability.

Why is it difficult to determine performance across multiple channels?

Multiple channels survey only ad-exposed groups of users.

Multiple channels consolidate campaign data for actionable insights.

Multiple channels may use different tools to measure brand lift. ( Right )

Multiple channels aggregate all your data into a single view.

Question 50

Mary's a marketing manager for a nationwide vegan restaurant chain. She's considering which digital channel she should use to advertise her restaurant's new menu upgrades to people who prefer vegan food.

Which two digital channels could Mary use to reach her audience? (Choose two.)

Select All Correct Responses

E-mail ( Right )

Television

Video ( Right )

Radio

Print

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