Google Ads Search Certification? Knowledge Check Assessment all Right answers in one Place.

Google Ads Search Certification? Knowledge Check Assessment All Right Answers in one Place. 

Hey I'm Harish Sharma ( Climberharish ) National Sport Climber from India. And Also Digital Marketer Working on Techsaga corporations as a SEO Executive.

This is my Google Ads Search Certification? Knowledge Check Assessment all Right answers in one Place. If you also want to do this Courses Visit Here ( skillshop.withgoogle.com ) This is  All My Google Ads Search Certification? All Right Answers. 

1. Optimization Score is made up of over 50 recommendations to optimize Search campaigns.

1. True ( Right )

2. False 

2. Which of the following factors wouldn't change an account's optimization score?

1. Changes in auction dynamics

2. Changes in tracked conversions

3. Renaming campaigns  ( Right )

4. Shifts in spend mix

3. How does Google Ads generate responsive search ads?

1. Google Ads creates them based on existing ad copy, landing pages, and extensions

2. Google Ads creates them based on existing high performing ad copy

3. Google Ads mixes and matches headlines and URLs that have been provided

4. Google Ads mixes and matches headlines and description lines that have been provided ( Right )

4. How many ads should be implemented per ad group?

1 .One or two

2. Only one

3. Three to five ( Right )

4. Two to three

5. Which are the three required parts of a text ad?

1. Description, path fields, and headline

2. Description, path fields, and URL

3. Headline, description, and path fields

4. Headline, description, and URL ( Right )

6. Arrange the items below in order of hierarchy, beginning with the top level.

1. Account ( 1 )

2. Campaign ( 2 )

3. Ad group ( 3 )

4. Ad ( 4 )

7. What is the key value proposition of Google Search campaigns?

1. Appear as a text ad, a video ad, or a banner ad on one of Google’s partner sites

2. Influence organic results

3. Reach people on Google.com that might be interested in your brand, regardless of what they’re searching for

4. Show your ads when a customer is searching for your product or service ( Right )

8. Which part of a Search ad isn't automatically generated by Dynamic Search Ads?

1. All of these are automatically generated

2. Destination URL

3. Headline

4. Description line ( Right )

9. Which two people might see an ad with the keyword +black +shirt (set as broad match modifier)?

Select All Correct Responses

1. Someone searching for the term I want to buy a black shirt ( Right )

2. Someone searching for the term black button shirt ( Right )

3. Someone searching for the term shirt

4. Someone searching for the term shirt brown

10. Advertising with Google Ads starts with creating campaigns based on your business objectives. Which campaign type would you pick for each of the following scenarios?

1. These ads show up next to Google search results and on other Google partner sites, like YouTube, when people search for products or services you offer – ( Search )

2. These ads drive engagement, app installs, and in-app purchases. They appear across the Google Search and Display Networks, as well as on Google Play and YouTube – ( Universal App )

3. These ads promote your products by giving users detailed information about what you’re selling. They appear on Google Shopping and next to search results – ( Shopping )

4. These ads appear on their own or within other streaming video content on YouTube and across the Google Display Network – ( Video )

11. How can Google Ads help you advance your business goals?

1. By building awareness of your brand

2. By driving online, in-app, in-person, and over-the-phone sales

3. By influencing consideration of your products and services

4. All of the above ( Right )

12. Match each Autobidding strategy to the right campaign goal.

1. Conversions – Target CPA

2. Revenue – Target ROAS

3. Visibility – Target impression share

4. Traffic – Maximize clicks

13. Which of the following is a core benefit of Google Ads automated bidding?

1. User ID-based bidding

2. Impression share-based bidding

3. Daily budget pacing 

4.  Auction-time bidding ( Right )

14. Match the marketing goal to the correct ad extension.

1. You’re focused on driving phone calls to your business – Call extension

2. You operate many retail stores and want potential customers to see the distance from their location to your stores – Location extension

3. You’re interested in directing people to specific pages on your website – Sitelink extension

4. You want to describe the features of a specific product your business offers before customers click on the ad – Structured snippets

15. Which ad extensions can serve automatically?

1. Message, callout, and structured snippets

2. Promotion, callout, and sitelink extensions

3. Sitelink, location, and call extensions

4. Sitelink, callout, and structured snippets ( Right )

16. Why do search ad extensions matter?

1. The cost-per-click on ad extensions is lower than on a search ad headline

2. They guarantee higher engagement for advertisers

3. They increase ad quality and drive lower conversion costs

4. They increase engagement and influence ad quality ( Right )

17.If an advertiser doesn't want to add remarketing tags to a website, why would Customer Match be a good fit for them?

1. Customer Match allows you to reach people who have been to your website

2. Customer Match allows you to reach people who haven’t been to your website yet

3. It wouldn’t be a good fit. You have to tag your website to use Customer Match

4. Customer Match relies on your own data instead of a remarketing tag ( Right )

18. True or false? Affinity Audiences allows advertisers to reach people who’re actively researching and intending to buy the products or services they offer.

1. True

2. False ( Right )

19. Which of the following can be customized with audience signals to make Search campaigns more efficient?

1. Headline length

2. Networks

3. All of the above

4. Keywords ( Right )

20. What are the three main factors that determine ad quality?

1. Expected clickthrough rate, ad formats, and ad relevance

2. Expected clickthrough rate, max CPC bid, and landing page experience

3. Max CPC bid, landing page experience, and ad relevance

4. Expected clickthrough rate, landing page experience, and ad relevance ( Right )

 

21. Which attributes describe a good landing page experience?

1. High amount of user traffic

2. Relevant and original content ( 1 )

3. Transparency about your business ( 3 )

4. Easy to navigate  ( 2 )

Google Ads Search Assessment All Right Answers in one place.

1. Sam's new to Google Search Ads and worries he may not have the skills or time to run a successful ad campaign.

Which two Dynamic Search Ads features will be of help to Sam? (Choose two.)

1. Dynamic Search Ads don’t have to undergo the bidding process.

2. Dynamic Search Ads require no initial user configuration.

3. The user interface for Dynamic Search Ads excludes all manual controls.

4. Machine learning helps automatically find new keywords.( Right )

5. Destination URLs are automatically kept up-to-date. ( Right )

2. Your client, Vince’s Veggies, wants to increase downloads of their popular recipe printouts. You suggest that they create ad groups based on the cooking categories that appear on their website. What will they need to create in their first Google Search ad group? (Choose two.)

1. Delivery times

2. Device types

3. Country targets

4. Keyword list ( Right )

5. Default bid amount ( Right )

3. Marco owns a company that installs smart-home accessories. His employees recently completed specialized training on installing specific units for garage doors. He wants to capitalize on his employees' new skills.

1. How could a Google Search campaign benefit his business?

2. His ads will be displayed on related industry websites.

3. His website will appear higher in organic ranking.

4. His ads will be shown at random, thereby generating new cold leads.

5. His ad may appear when people research similar installation options. ( Right )

4. What two ad extension types can also be served as automated ad extensions? (Choose two.)

1. Location extension

2. Promotion extension

3. Call extension

4. Sitelink extension ( Right )

5. Callout extension ( Right )

5. Michelle recently launched a new product called **Wonder Boots**. The brand has already become well-known in her industry. She wants to attract more traffic via Google Ads but only for searches that are solely for her product name (**Wonder Boots**)

1. Phrase match

2. Broad match

3. Broad-match modifier

4. Exact match ( Right )

6. Match each ad extension with the benefit it brings to a user's ad experience.

1. Structured snippet extensions — Describing features of a specific product or range of products or services offered by the business before users click on the ad

2. Call extensions — Allowing mobile users to directly call a business

3. Callout extensions — Highlighting value-adding attributes of the business, products, or services to users

4. Sitelink extensions — Directing users to specific pages of a website

7. You'd like to improve an ad's perceived quality during an ad auction.

1. Removing an extension from the ad.

2. Increasing the bid amount of the ad.

3. Determining the location of users.

4. Improving the navigability of the landing page. ( Right )

8. Jasmine is the director of marketing for a chain of clothing stores. She's been given a set budget and needs to drive as many potential customers to her website as possible.

1. Target impression share

2. Maximize conversions

3. Target return on ad spend (Target ROAS)

4. Maximize clicks ( Right )

9. Leo is in charge of advertising for the clothing lines of a large manufacturer. He uses his Google Ads Recommendations page to help him evaluate his Search Ads campaigns.

1. The recommendations provide general insight from Google.

2. The recommendations are created by higher-level account executives.

3. The recommendations only apply to select keywords.

4. The recommendations are tailored to the specific account. ( Right )

10. You've seen great results from your Google Search campaigns when using Remarketing Lists for Search Ads. How might you amplify those results?

1. Removing Similar Audiences from Remarketing campaigns

2. Use Similar Audiences to re-connect with past visitors to your site

3. Increase the size of your remarketing lists by decreasing the size of your Similar Audiences lists

4. Use Similar Audiences to find new visitors for your site ( Right )

11. When should you use Remarketing Lists for Search Ads?

1. To reach out to new customers that share the behaviors and characteristics of your remarketing audience segments

2. To identify loyal customers and expand the reach to those that resemble your customers

3. To reach people, based on advanced demographic criteria

4. To reach people who have already engaged with your website in the past ( Right )

12. Organize these steps in the correct order to set up an effective Customer Match strategy. (The first step should be on top.)

1. Segment a customer list, based on a desired marketing action. ( 1 )

2. Upload the list to Google Ads. ( 2 )

3. Translate the list into an audience list and make it available for targeting. ( 3 )

4. Customize your creatives with special offers or incentives that are specific to this audience. ( 4 )

13. What is a valid recommendation that the Performance Planner can provide?

1. Create alternative versions of best performing ad variations

2. Apply specific bid adjustments to device and location targeting

3. Add a themed group of negative keywords

4. Set a specific target CPA (cost-per-acquisition) ( Right )

14. How can Performance Planner serve your business?

1. By finding areas of your total budget that could contribute to marketing

2. By determining which of Google’s ads are most appropriate for your brand

3. By teaching your employees the fundamentals of personal budgeting

4. By optimizing your ad budget for maximum growth ( Right )

15. Gina wants to be able to try out multiple combinations of headlines and descriptions in order to optimize her results. Her marketing department suggests that she use responsive search ads.

1. Longer funnels

2. Less click-fraud

3. Lower eCTR

4. Greater flexibility ( Right )

5. More relevance ( Right )

16. Sandy, an expert on Search marketing, knows she should use extensions effectively in order to optimize her Google Ads campaign results.

1. Use ad extensions only when advertising the service industry.

2. Use no more than two extensions per campaign or ad group.

3. Use at least five extensions and add only to ad groups.

4. Use at least three extensions in each campaign or ad group. ( Right )

17. When creating an ad, how does Greg know what it will look like to his potential customers?

1. Google provides examples of desktop ads using the keywords selected in the campaign to create a generic preview.

2. Greg can see previews of all his ads by logging into his Google My Business account and choosing the Preview tab.

3. Greg must type in the specific keywords he’s targeting once his ad has been approved, then view it in a browser.

4.  As he types in his URL, headline, and description, a preview of the mobile and desktop versions of his ad will appear. ( Right )

18.Theo is looking to improve his Google Search Ads campaign. On his Google Ads Recommendations page, he notices that his Google Search campaign has an optimization score of 75%.

1. The campaign is performing better than 75% of all search campaigns.

2. The campaign score has 75% headroom to improve.

3. The campaign is performing 25% under budget.

4. The campaign score has 25% headroom to improve. ( Right )

19. Brian manages his company's Google Search Ads campaign. He regularly reviews the optimization score to make his Google Search campaign as effective as possible.

1. Testing and reporting on the speed of Brian’s websites

2. Judging ad popularity on social media

3. Comparing Brian’s sales with ad serving data

4. Key aspects of his accounts, including statistics, settings, and industry trends ( Right )

20. How can ad extensions contribute to increasing user engagement?

1. With attractive images and videos.

2. Ad extensions include a “share” button.

3. Ad extensions include a “like” button to gauge if an ad is favorable.

4. By addressing a user’s intent, device, and location.  ( Right )

21. Francis tries to explain to his boss the benefits of using automated bidding.

 Match these aspects of automated bidding with the benefits they serve.

1. Time saved – Tailors bids to each user’s unique context, using relevant signals present at auction time

2. Depth of signals used and cross analysis – Integrates a large variety of signals and considers new ones to evaluate user intent

3. Auction-time bidding – Algorithmically helps set the appropriate bid for each and every auction

4. Machine learning – Alleviates the strain on marketing resources by automating more manual tasks

22. Jamie wants to focus on selling her overstocked blue saucepans. She sets up keywords using a broad-match modifier.

1. She can explicitly choose keywords to ignore.

2. Her ad will only show for “blue saucepans.”

3. She can choose the exact searches her keywords will match.

4. She doesn’t have to think of all the related saucepan keywords. ( Right )

5. She can easily select the color she wants to focus on.  ( Right )

23. You've been tasked with marketing a new line of plumbing services, but you have a set budget you can't exceed.

1. Google Ads guarantees phone calls to your business.

2. Google Ads allows you to cap the number of ads you pay for, based on your business.

3. Google Ads offers separate auctions for low budgets.

4. Google Ads gives you control over your budget. ( Right )

24. Rina notices that her ad's average cost per click (CPC) is significantly higher than the industry benchmark. But she's not seeing improvements in her ad's position.

1. Decrease the number of ad groups.

2. Match the bid to an industry benchmark.

3. Increase the number of ad groups.

4. Improve the ad’s quality score. ( Right )

25. Tomacz wants to use a Google Search Ads campaign to capture the attention of customers searching for camping equipment online.

1. Potential customers can search the ads for specific products.

2. Ads appear intermixed with organic search results.

3. Ads send follow-up information to the potential customer.

4. Displayed ads are relevant to a potential customer’s Google search. ( Right )

26. Which Dynamic Search Ads option allows an advertiser to group web pages under custom labels?

1. URL filtering

2. Categories

3.  Landing pages

4. Page feeds ( Right )

27. What is the minimum number of users a remarketing list must have before being used with a Remarketing List for Search Ads campaign?

1. 100 users

2. 10,000 users

3. 500 users

4. 1,000 users  ( Right )

28. Lola is in the process of selecting a campaign type to suit her business objectives.

1. Why is it important that she consider business objectives before choosing her campaign type?

2. Different campaign types have different minimum and maximum budget requirements.

3. Certain campaign types will only serve ads during particular times of the day and week.

4. Google Ads will automatically create ad messaging based on the campaign type she chooses

5. The campaign type chosen will determine where her ads appear and the format of those ads. ( Right )

29. Which of the following goals can you achieve for your marketing campaign by using automated bidding?

1. Control the cost of each click.

2. Choose what time of day your ads will appear.

3. Target specific devices exclusively. ( Right )

4. Reach the right user with the right message at the right time. ( Right )

30. Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn't have much time to devote to daily bid management, so he decides to use automated bidding to lighten his workload.

1. Maximize conversions

2. Target return on ad spend (Target ROAS)

3. Enhanced cost-per-click (eCPC)

4. Target impression share ( Right )

31. What is one way that Performance Planner helps businesses increase sales?

1. By choosing ad types that your target demographic finds most appealing

2. By relying on customer feedback for optimal ad placement

3. By providing a discount on all ads after purchasing a license

4. By maximizing the number of conversions for a spend scenario ( Right )

32. You are working to improve the quality score of a Google Search ad by increasing your eCTR. Your goal is to have more users click on the ad and ultimately visit your website.

1. Tweaking the speed of your website.

2. Decreasing the bid for the ad.

3. Cloning the ad multiple times.

4. Adding more specifics to the ad. And Including keywords in his ad text ( Right )

33. Bob's electronics company has quite a buzz around a new television they're launching, called UltraView1000. This television is equipped with an accessibility feature that lets voice commands it. Bob decides to use broad match modifier in his Search Ads campaign with the keywords "television," "accessible," and "voice."

1. Bob’s ad will appear if search terms contain at least one of the keywords or variations of those terms.

2 .Bob’s ad will appear if search terms contain at least one of the keywords and words right before or after them.

3. Bob’s ad will appear if the search terms contain all three of the exact keywords.

4. Bob’s ad will appear if search terms contain at least all three of the keywords or variations of those terms. ( Right )

34. Jimmy has completed the headline section of his text ad and is now writing the description section.

1. A variety of emoji to catch the attention of potential customers

2. More landing pages to visit

3. A mention of prices, promotions, and exclusive offers ( Right )

4. Encouraging potential customers to take action ( Right )

5. Highlighting what makes his business unique ( Right )

35. In-market audiences allow the opportunity to specifically identify what kind of user?

1. Someone who writes content about a topic

2. Someone who has an interest in a topic

3. Someone who has a passion for a topic

4. Someone who is in the mindset to buy  ( Right )

36. What is a main benefit of using Search Audience solutions?

1. They get detailed analytical insights about search network performance.

2. They identify ad extension opportunities to improve average click-through rates.

3. They automatically generate new keyword and ad content suggestions.

4. They can help send the right message to the right customer with the right bid.( Right )

37. What does layering an Affinity audience with a broad keyword targeting campaign help you do?

1. Reach people who have been identified as being in the mindset to buy

2. Reach people based on specific demographics such as marital and education status

3. Find new customers that share the behaviors and characteristics of your marketing audience segments

4. Ensure your ads are only seen by people who have demonstrated a qualified interestin your service and/or product(s) ( Right )

38. Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence.

1. Search

2. Video

3. Display

4. Shopping ( Right )

39. Three core principles, focused on helping businesses reach their online potential, are the foundation for Google Ads. The first of these is relevance. Google Ads connects businesses with the right people at the right time.

1. Credits and context

2. Options and tracking

3. Profit and privacy

4. Control and results ( Right )

40. How is using non-last-click attribution conversions useful for Performance Planner forecasts?

1. To find growth opportunities regarding device targeting

2. To take advantage of seasonal trends throughout the year

3. To identify the most profitable location targeting

4. To allocate budgets that drive incremental conversions ( Right )

41. Yuto owns a souvenir shop in Tokyo. He wants to reach English speaking tourists in his city during certain hours of the day.

1. Shared budgets

2. Network settings

3. Language targeting ( Right )

4. Ad scheduling ( Right )

5. Location targeting ( Right )

42. Asam is learning about Google Ads Search. He wants to know why a marketer might use callout extensions.

1. Provide potential customers with the ability to call a business directly from an ad

2. Allow users to navigate to specific pages directly from an ad

3. Give potential customers the ability to contact a business via a text message

4. Highlight key information and unique selling points of a business ( Right )

43. Jerry understands that expected click-through rate is one of three main factors that determine the quality score of an ad.

1. Conversion rate

2. Ad dimensions

3. Bid amount

4. Ad relevance ( Right )

5. Ad landing page experience ( Right )

44. Ideally, what's the minimum number of values you should aim for per header when using structured snippet extensions?

1. 3

2. 5

3. 6

4. 4 ( Right )

45. Jennifer's company wants to increase online sales of a featured product by connecting with users who are actively researching similar products.

1. She can instantly have a social media presence with ads.

2. Her materials will display at the top in organic search results.

3. Her ads are likely to appear when a user is visiting a competitor’s website.

4. Her ads may appear when a user is likely to be interested in her product. ( Right )

46. Laverne created her first Google Search campaign for her yoga school. She selects the Google Search Network and by default, Google Search partners.

1. Enables her to partner with other similar businesses.

2. Allows her to reach to all device types.

3. Increases the geographic distribution of her ad.

4. Extends her reach to additional sites. ( Right )

47. What can the Performance Planner assist you with?

1. To create an optimized copy of your existing campaign, so that it can be tested with the drafts and experiments tool

2. To determine which Google Ads features should be enabled to get the best performance from your campaigns

3. To analyze the search term report and add both keywords and negative keywords, depending on historical performance

4. To improve return on investment so you can drive more conversions within your target CPA(cost-per-acquisition)( Right )

48. Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)

1. Keywords

2. Ad extensions

3. Ads

4. Bids ( Right )

5. Budgets ( Right )

49. Mario is working on a text ad that will run on the Google Search Network. He filled in each component with the necessary information.

1. The headline component

2. The URL component

3. The banner component

4. The description component ( Right )

50. Which statement is true about serving relevant ad extensions?

1. They provide advertisers with additional insights within the search term report.

2. They generate new creative suggestions for both keywords and ads.

3. They prevent all irrelevant traffic from clicking on your ads.

4. They encourage users to make more informed decisions and take action. ( Right )

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